Why Google and Larry Page created their own Alphabet

Why Google and Larry Page created their own Alphabet 
By Chana, R and Schoenberger

With the launch of its new holding company, Alphabet, Google is trying its hardest not to beMicrosoft. And chief executive officer Larry Page is signaling that he does not want to be Bill Gates.

The software startup that Gates founded morphed into a tech giant and gradually took over nearly every computer desktop in the world. Its core products -- Windows, still the dominant desktop operating system, and productivity software like Office, which made computers invaluable to office workers -- minted money. With this cash flow, Microsoft funded a research arm that attracted the smartest engineers and scientists looking to do blue-sky projects.
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