Many cultures have their own perception of when a child becomes an adult – or at least someone who is capable of making his or her own decisions. For some, it’s 13, and for others (like those who go by a Mayan Quinceañera, let’s say), it’s 15. And within digital society, that age just might be 12.
A new study from PwC’s ongoing Consumer Intelligence Series surrounding development in media and entertainment, entitled Media-savvy kids, teens want engaging stories on multiple devices, has pinned a digital marketing sweet-spot on the over-12 cohort, citing this group as being the most receptive to messaging across all media types.
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