Salesforce & Oracle threaten Adobe-IBM marketing hegemony

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Technology is no longer differentiator in marketing platforms, analyst claims.
Salesforce and Oracle are threatening to upset the hegemony of the digital advertising market as their marketing platforms close in behind Adobe and IBM.
An analysis of the seven key vendors, which comprise three-quarters of the market, argued that different strategies in execution are now separating the market leaders, the technological distinction having lapsed after a series of acquisitions.
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