For some, being a sponsored athlete conjures up images of being clad head to toe in a team kit and having a company logo slapped on their torso or butt in exchange for a generous fee—perhaps a $10,000 bike or even a brand new car.
While that may be true for a small number of athletes in the world, being a sponsored athlete can also mean having a few people emphatically cheer you on as you finish in the top half of your age group at your hometown triathlon, marathon, or even paddleboard race.
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