Semiconductor companies that supply the hardware/software building 
blocks for embedded wireless M2M and IoT apps are running into a new 
breed of developer. Totally different than the experienced designers of 
past years, many of them have no background in MCU development or in any
 of the many wireless protocols. The only things they have in common 
with veteran developers are the desire to participate in a new wave of 
Internet of Things designs and get their ideas to market as fast as 
possible. Among these companies are Texas Instruments, Silicon Labs, and
 Freescale Semiconductor, each with its own view of what tools a 
developer needs and how best to provide them.
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